Zillow Showdown

In the world of real estate, visibility is everything—and that’s exactly why Zillow is once again at the center of industry buzz. The latest controversy? Some brokerages and agents are pushing back against Zillow’s dominance, especially as it tightens rules around listing exclusivity and prioritizes broader consumer access. But here’s the truth: when it comes to selling homes, it’s all about the customers—and the listings that reach the most people wins. Zillow is the number one platform where buyers begin their search. Whether they’re in New York, Nashville, or right here in Georgia, home shoppers are heading to Zillow to explore properties, research neighborhoods, and compare prices. In fact, with millions of visitors each month, it’s the single most powerful tool in a realtor’s digital toolbox. So why the uproar? Some agents are frustrated with changes that limit "office exclusive" listings—tactics often used to keep properties in-house before going public. But in today’s market, that kind of gatekeeping doesn’t serve the seller—it protects the agent’s interests, not the client’s. Let’s be honest: sellers want results. They want their home to be seen, loved, and sold. And buyers want access. That means the smart move is getting your listing in front of as many eyes as possible—from local buyers to relocating families and out-of-state investors. The real issue isn’t Zillow. It’s the shifting power dynamic in real estate. Transparency, reach, and consumer empowerment are here to stay—and the professionals who embrace them are the ones who will thrive. Bottom line? The wider the audience, the better the results. And Zillow isn’t the problem—it’s the stage. So if you’re selling your home, ask your agent: How many people will actually see my listing? Because in today’s market, exposure isn’t just important—it’s everything. Give me a call today to discuss our comprehensive marketing strategies to sell your home.